MAC x The Sims can go to hell ðŸ˜ðŸ’€ Janu-Distracted and Delirious JanuBeauty fans think the Sims-inspired makeup looks identical to a palette first released by the brand in 2017Ä«ecause MAC Cosmetics frequently collaborates with famous celebrities and non-makeup companies like Disney, fans of the brand are accustomed to buying products with themed packaging, colors, and shade names.
#SIMS 4 MAC COSMETICS SKIN#
The virtual designs were inspired by real MAC Cosmetics products, all of which are listed on a Sims-themed page of the brand's website.Īs some beauty fans pointed out, however, the real-life eye-shadow palette likely won't suit all skin tones. In 2020, the brand's director of makeup artistry Romero Jennings created 12 virtual makeup looks that can be applied to characters in the Sims 4 video game. MAC Cosmetics' statement seemingly referenced the brand's previous collaboration with the Sims franchise. Sims 4 CC Make Up: Urban Decay Basics eyeshadow from Kenzar Sims Sims 4 Downloads. MAC Cosmetics shared this statement about the palette's aesthetic. "Plus, it perfectly complements the 12 diverse interchangeable looks created for The Sims that suit all face shapes and skin tones. JUST DROPPED Twin with your Sims IRL with the limited-edition M♺♼ Starring The Sims Eye Shadow x 9 palette. In a tweet released yesterday, MAC announced the item will be available for purchase for players to twin with their simself. "We wanted to offer a versatile palette for everyone, whether you are a makeup beginner or total expert, that easily allows you to go from natural to glam in one swipe," the brand wrote to numerous Instagram commenters. MAC Cosmetics has released an official an online-only, limited-edition Sims branded Eye Shadow Palette.
#SIMS 4 MAC COSMETICS SERIES#
The beauty brand responded to such comments by saying that the Sims and MAC Cosmetics "have always been about inclusion and creating a fun interactive environment that allows you to be your true authentic self." The cosmetics company collaborated with everyone's favorite virtual simulation game, creating a series of exclusive beauty routines that can now be used in Sims 4. "Nothing about this feels Sims-inspired." "This is a gorgeous neutral palette but really misses the mark on the Sims brand," one Instagram user wrote in response to MAC Cosmetic's Instagram post. Gamers and beauty lovers say they don't understand why neutral eye shadow was chosen to represent the neon-hued Sims games “Other trend-driven, bold looks come into play when our fans and artists bring other MAC products into the mix to create exciting expressions of Sims beauty.The beauty brand also noted that the product is being sold exclusively online to US customers only. “This versatile, special deco collector’s item is just one aspect of the Sims X MAC collaboration for fans to create a fun, interactive experience. “Therefore, we went back to the vaults and picked a universal fan-favourite palette with some of our best-selling shades that easily allows you to go from natural to glam in one swipe. “Given the broad, diverse community of Sims fans, we wanted the shades and textures in the collection to appeal to everyone, whether they are make-up beginners or artistry gurus. In a statement to Nylon, MAC admitted that the product was a former ‘universal fan-favourite’, but defended its decision. The Sims X MAC Eyeshadow Palette is a marketing abomination - Sims Community January 6, 2021 They can mix and match eyeliner, lipstick, blush, and more.
The Sims Community Twitter handle also spoke out calling the palette a ‘marketing abomination’. MAC has teamed up with the famous video game Sims to create 12 customized makeup looks that players will be able to try on through the game.
The name of the shadows don't reference The Sims 4 at all.ĮA should be cautious about these kinds of marketing decisions as it is so transparent how careless it is. The palette itself is lacking any Sims branding. Meanwhile, Australian YouTuber Deligracy branded MAC’s marketing of the products as ‘transparent’ and ‘careless’. Omg the mac sims eyeshadow palette is exactly the same as one they already have, they just added sims packaging /ctZV3JYYaJ- Floryda 🥂 January 4, 2021 One Twitter user noted the product’s resemblance to MAC’s Solar Glow Palette.
Making its debut on 4 January, the colour cosmetics giant revealed a surprise palette with Sims 4, following the companies’ in-game link-up that allows players to create looks for their Sims characters using MAC products.īut upon the palette’s drop, fans were quick to accuse the brand of repackaging a former launch. A post shared by M♺♼ Cosmetics Cosmetics has admitted its Sims 4 palette was a ‘universal fan-favourite’ after facing backlash from consumers regarding its lack of resemblance to the game and its characters.
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